How to Take Your Email Marketing to the Next Level

The majority of leads don't buy on the initial encounter with your brand. Consider the fact that purchasing cycles vary between different industries, suppliers and types of products. Email marketing has proven to be one of the most effective and cost-effective ways of nurturing leads. In order to run a successful email marketing strategy, it's important to make sure your organization is utilizing automation to the maximum extent. Applying best practices in email can elevate your strategy, and will bring tangible results for your business. There is no difference if you use Constant Contact Hubspot Pardot, or any other email marketing program, the ability to create segments and nurture your leads using email workflows can help you build relationships with leads and propel them further down the sales funnel. It's essential to keep your brand at the top of your prospects' minds and to reach them more than one time. The segmented campaigns of marketers have seen a 760% rise in revenue. You can personalize your marketing by using segmentation. This can be done by collecting data on people that are interested in your services or product. How 5 How 3

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